Being able to follow what is trending for your target market audience is one of the most powerful tools that social media has given to business owners and marketing professionals. Trending topics give you insight into what is important to your audience and allows you to create interesting and relevant content and then share that content with a targeted, personalized audience.
Digital Marketers used to pick up on trending topics from a daily newspaper or magazine, watching the news or listening to the radio. Now with instant information and millions of communication channels literally at our fingertips finding that information is much more challenging. However, with technology there is always a way and our social media giants have found ways to keep us up to date with the latest social media trends.
Monitoring your audience and what they are talking about and sharing with their friends is an important part of any good marketing program. Savvy marketers and community managers will join trending conversations and add to the conversation to generate more social media traffic to their website, blogs, pages and products.
With so much going on it is important to weigh in on the conversations as they happen, and before they move onto other forms of media.
Trending on Twitter
Twitter is fast moving and has up-to-the-minute content. It has become a standard platform to break major news stories and not so major stories.
To find trending stories on Twitter without an account you can access Moments: a curated list of the most important stories of the day, with a description and a list of selected Tweets that goes along with the story. It is generally the top stories of the day.
For more personalized trends you will need a twitter account. Personalized trends can be found on the left-hand side of the page. The default shows a selection of trends based on your location and who you follow. You can change locations to see what is trending in other areas by changing it at the top of the trends section. This is very useful for spotting specific trends and targeting local markets.
Facebook has become a big player in sharing news and following trending conversations. The content you see on the right-hand side of your News Feed is a tailored Trending section and what you see depends on your personal likes, who you follow, your activity on Facebook and other sites and all the rest of the data Facebook knows about you.
The stories include top conversations of the day regarding politics, science and tech, sports, and entertainment and general top trending trivia.
Whats Trending on YourTube?
YouTube features trending videos, accessed in the menu on the left of the homepage. If you head to the bottom of the page, you can change your location to see what’s trending around the world.
Marketing specialists should be checking these sites daily and commenting with relevant and timely information, and weighing in on conversations that are important to your social media audience.
Social media and social media marketing is no longer for your teenage daughter or to share cute kitten faces. Today social media is a powerful tool that if used correctly will increase the visibility of your brand and will increase your profit margin.