7 Industries That Benefit Most from Social Media

7 Industries That Benefit Most from Social Media

Every day, people make hundreds of decisions. While some of these decisions are made conscious, many others are based on information around them.

This is an example of social media. Ninety-two percent of consumers say they trust social media more than any other form of advertising. This is why some industries are more successful than others.

Businesses that stand out as different or unusual always benefit more from social media. For example, a rehab facility may not have interesting things to post about, but a luxury rehab center can show photos of its beautiful facility and illustrate why they are different than other rehabs.

1. Luxury Rehab

Statista reports that 82% of Americans are using social media in 2021. With 1/10 Americans suffering from a substance abuse problem in the United States, you can reach them easily with the right strategy. 

Social media can be used to establish transparency between your luxury rehab center and your professionals as well as the families and individuals who need your assistance. Sorry, but while sharing inspirational recovery stories and celebrity sobriety dates on social media may help you get some engagement and likes, it won’t drive you leads or phone calls.

While there are proven social media marketing strategies that work for many industries, they aren’t effective for rehab centers. You need to be cautious about what you post, unlike businesses that use their pages to share photos of happy customers and events.

Privacy is an important concern in addiction treatment. You can’t post statuses or photos of your clients. You’ll have to be creative, considering photos are the most shared content on social media.

Our experience with rehab center social media accounts shows that it is possible to share relevant news articles, post inspirational photos and engage with your followers.

You can share your blog posts and site content on social media. Facebook is a great place to share inspiring quotes and photos. You can also create a Pinterest board for sharing inspirational content. Your followers will be grateful for your support. They’ll comment and share your posts.

Your dedication to updating and monitoring your pages will determine which strategies work best for you. Remember, social media enables two-way communication. It allows your followers to ask questions, comment, or respond to your content.

You can communicate effectively with potential patients by monitoring your social media accounts. You should be ready to share information about your facility with potential patients if they contact you via social media.

2. Entertainment

Social media is a natural tool for the entertainment industry. A study of posts on Facebook from September 16th to December 15th, 2021 revealed that the entertainment industry made up 73.2 percent of all posts in six industries: retail, auto, telecom, and financial services. Retail accounted for only 12.4% of the second-largest share.

One thing stands out when you examine the breakdown of these posts. While photos and images make up the majority of posts across all five industries, they only account for 11.2 percent of entertainment-related posts. Traditional links account for 79.3% of all posts.

Could it be possible that this data can teach us something? Visual imagery is powerful, but this data shows that people are still attracted to written content.

real estate

3. Real Estate

Real estate is another industry that is socially active. Real estate agents, brokers, developers, property managers, and others use social media to promote their properties. These virtual signs are far more profitable than traditional “for-sale” signs.

Facebook can be used to create targeted ads or ask friends to share properties. It is a great way to get people talking and sharing your listings,” says a Houston-based property management company. “Facebook is the best social media platform to market rentals. However, Instagram could be used in certain markets.”

4. Marketing

Everything a brand does to reach users on social media is marketing or advertising. It follows therefore that social media is a skill that should be mastered by the marketing industry.

According to the 2021 Social Media Marketing Industry Report, which surveyed more than 3700 marketers, social media sites such as Twitter, Facebook and YouTube were key components of their overall strategies.

Video marketing is quickly becoming one of the most popular forms of social media content. Currently, 57 percent of marketers use it. 72 percent plan to increase their video usage in the future. The report also includes the following findings:

  • 96% of marketers use social networking as a marketing tool.
  • Social media is important for marketers, according to 92 percent.
  • 22 percent of marketers use social media for more than five years.
  • 84% of marketers have integrated social media with traditional marketing activities.

Marketers are adept at social media, so it is not surprising that there is such agreement on key issues.

5. Retail

Retail will continue to be at the top of social media’s food chain. While large companies like Target and Costco will always be successful it is interesting to see smaller retailers succeed. These companies reap the greatest benefits by being able to get customer feedback and address complaints before they become serious problems.

Daily deal sites such as Groupon or Living Social can make viral posts a cost-effective advertising strategy. One user’s endorsement could lead to many sales.

6. Education

Social education is one of the most surprising sectors on this list. Facebook and other social networking sites allow educators, students, and institutions to communicate in new ways than ever before.

Particularly colleges and universities have mastered social media. These sites allow for both organic and paid advertising to increase application numbers and encourage students to visit campus. These universities also use social networking sites to advertise ongoing events and new curriculum once they are on campus.

Social media is a great tool for alumni fundraising after graduation. A new study has shown that 57% of colleges used social media to raise funds.

William Walker, interim VP of advancement resources at CASE (the study’s leader), stated that there has been a steady increase in social media use by professionals in educational advancements, particularly fundraising and alumni relations.

7. Restaurants

While many restaurants struggle to create, maintain, and monitor functional websites, a significant number are able to manage highly successful social media profiles. According to a recent survey, more than 88% of restaurant owners use social media.

Social media is a popular tool for restaurants to create viral campaigns and visually appealing posts. These restaurant owners have the advantage of quickly building a positive reputation using large contingencies. This is something that can take many months or even years.

8. Fashion

Because of the lightning-fast speed with which content travels via social media platforms like Instagram, Pinterest, or Facebook, social media is a tremendous asset for the fashion industry. In a matter of seconds, millions can share new styles with their friends.

Social media is a powerful tool for fashion brands that can create visually appealing images that elicit an emotional response. Fashion brands see social media as a powerful research tool. It’s a way for fashion brands to discover what style followers like and what they wear.

Social Media’s power is not to be ignored

It’s quite surprising that any industry doesn’t use social media. These seven industries demonstrate that social media should be an integral part of any brand’s overall marketing strategy.

Any company can reap the rewards of social media marketing with the right amount of effort, dedication, and attention.

What is Trending in Social Media?

DEAN Knows Social Media

Now Trending!

Being able to follow what is trending for your target market audience is one of the most powerful tools that social media has given to business owners and marketing professionals. Trending topics give you insight into what is important to your audience and allows you to create interesting and relevant content and then share that content with a targeted, personalized audience.

Facebook Ads BasicsDigital Marketers used to pick up on trending topics from a daily newspaper or magazine,  watching the news or listening to the radio. Now with instant information and millions of communication channels literally at our fingertips finding that information is much more challenging. However, with technology there is always a way and our social media giants have found ways to keep us up to date with the latest social media trends.

Monitoring your audience and what they are talking about and sharing with their friends is an important part of any good marketing program. Savvy marketers and community managers will join trending conversations and add to the conversation to generate more social media traffic to their website, blogs, pages and products.

With so much going on it is important to weigh in on the conversations as they happen, and before they move onto other forms of media.

Trending on Twitter

Twitter is fast moving and has up-to-the-minute content. It has become a standard platform to break major news stories and not so major stories.

To find trending stories on Twitter without an account you can access Moments: a curated list of the most important stories of the day, with a description and a list of sfacebook advertisingelected Tweets that goes along with the story. It is generally the top stories of the day.

For more personalized trends you will need a twitter account. Personalized trends can be found on the left-hand side of the page. The default shows a selection of trends based on your location and who you follow. You can change locations to see what is trending in other areas by changing it at the top of the trends section. This is very useful for spotting specific trends and targeting local markets.

Facebook Trending

Facebook has become a big player in sharing news and following trending conversations. The content you see on the right-hand side of your News Feed is a tailored Trending section and what you see depends on your personal likes, who you follow, your activity on Facebook and other sites and all the rest of the data Facebook knows about you.

The stories include top conversations of the day regarding politics, science and tech, sports, and entertainment and general top trending trivia.

Whats Trending on YourTube?

YouTube features trending videos, accessed in the menu on the left of the homepage. If you head to the bottom of the page, you can change your location to see what’s trending around the world.

Marketing specialists should be checking these sites daily and commenting with relevant and timely information, and weighing in on conversations that are important to your social media audience.

Social media and social media marketing is no longer for your teenage daughter or to share cute kitten faces. Today social media is a powerful tool that if used correctly will increase the visibility of your brand and will increase your profit margin.